Vodafone live! achieves one million customersOne
million Vodafone live! customers and 420,000 with MMS mobile phones27
March 2003 Vodafone Group announced it has achieved
its target of one million Vodafone live! customers by 31 March 2003. Launched
on 24 October 2002, Vodafone live! is Vodafone's easy to use consumer
service, bringing customers a world of colour, sound and pictures. Of
the one million Vodafone live! customers, Germany now has over 375,000,
Italy 190,000 and the UK 220,000. Vodafone also has an additional 420,000
customers in these markets that now own a MMS capable device. Now
available in 10 countries, with Egypt, Australia and New Zealand due
to launch shortly, Vodafone live! enables customers to use picture
messaging, download polyphonic ringtones and colour games, and browse
branded infotainment from the latest integrated camera phones through
an easy to use, icon driven menu. Vodafone live!
brings together network and handset technology,
applications and
content in one easy to use package for its customers. Its branded menu
enables intuitive navigation of its different services, with payment
for downloads based on set prices, enabling transparency of cost for
customers. Since its launch, Vodafone live! has
attracted critical acclaim from the
industry, including recent awards
at the GSM Association Awards ceremony in Cannes on 18 February 2003;
Vodafone live! received awards for best consumer application and also
best television advertising. Sharp's GX10, the fully optimised Vodafone
live! device, was also awarded top prize for best wireless handset. Sir
Christopher Gent, Chief Executive, Vodafone Group Plc, commented:
"To
have launched Vodafone live! as a global service and to have reached
one million customers in just over five months is a tremendous achievement
for the Group. Vodafone live! is the most successful mobile data service
ever launched in Europe, with activation rates gaining momentum since
the New Year. "Not only has Vodafone live! gained recognition
from the industry, it is also a clear success with our customers." Find
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